Marcel, a leading electronics brand in Bangladesh, has officially entered the international market by exporting air conditioners to Yemen. This marks a significant milestone for the brand, reinforcing its commitment to global expansion.

Md. Tanvir Rahman, Chief Business Officer of Marcel AC, expressed excitement about this achievement. He highlighted that Marcel AC has already built a strong reputation in Bangladesh, and now the company is focusing on making an impact globally. By launching its high-tech, energy-efficient ACs in Yemen, Marcel aims to establish a solid foothold in the international market.

Marcel’s Vice President of Global Business Division, Abdur Rauf, revealed that the first batch of air conditioners was shipped to Yemen on January 23. These units will be distributed and sold through a well-established local electronics trading enterprise, ensuring easy access for Yemeni consumers.

The exported ACs are equipped with cutting-edge solar hybrid technology, designed to maximize energy efficiency. During daylight hours, they primarily operate on solar power, reducing reliance on conventional electricity. If solar energy is insufficient, the ACs seamlessly switch to hybrid mode, drawing power from both solar panels and the electrical grid. At night, they function using stored solar power or regular electricity, ensuring round-the-clock cooling with minimal energy consumption.

Marcel has also incorporated advanced Coatec industrial solution technology, enhancing durability by preventing rust and extending the lifespan of the ACs. Additionally, these units use R-32 refrigerant, which is completely free of CFC and HCFC gases, making them environmentally friendly.

With its innovative technology and competitive pricing, Marcel is confident that its ACs will quickly gain popularity in the Yemeni market, setting the stage for further global expansion.